Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Internet advertising revenues in the US reached a new high of $225 billion in 2023, and audio platforms — including podcasts, streaming radio, and streaming music — were main drivers of growth, ...

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 ...

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery. Alphabet Inc., Google’s parent company, reported ...

Add Yahoo as a preferred source to see more of our stories on Google. A lettering with the Google logo is stuck on a glass pane in the press center of Koelnmesse. Rolf Vennenbernd/dpa Google blocked ...

YouTube‘s advertising revenue rebounded in the fourth quarter of 2023 — soaring 15.5% — in a strong resurgence of digital ad spending on the video platform. Overall, Alphabet beat Wall Street ...

"We have seen outstanding creative deliveries from recent talent deals and acquisitions, including 'Fool Me Once' and 'After the Flood' from Quay Street Productions," says CEO Carolyn McCall. By Georg ...

Ad-tech stocks have generally enjoyed strong returns in 2023, buoyed by a rather fierce tech rally. Ad spending growth showing initial signs of stabilizing in the back half of the year, with ad spend ...

In 2023, AbbVie reaffirmed its ongoing trend of being the leading spender in TV drug advertising by securing both the first and second positions in pharmaceutical direct-to-consumer (DTC) spending.

Coca-Cola embraced generative AI in 2023 for experiential marketing, UGC, and futuristic OOH advertising campaigns. OpenAI's GPT-4 and DALL·E power an AI-image generator for holiday cards, while ...