The chain outraged its customers by dropping its longtime logo. Its new logo did not include the Uncle Herschel character. Many angry customers called the brand "woke." Cracker Barrel has gone back to ...

Cracker Barrel spent decades selling a carefully curated vision of Americana, then tried to update that image in a single stroke. The result was a customer revolt that has now shown up clearly in the ...

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

In August, Cracker Barrel debuted a modernised logo that immediately prompted a huge backlash from customers. Before long, the company backtracked and declared that they would retain their iconic logo ...

Cracker Barrel Old Country Store (CBRL) shares are limping through Tuesday’s after-hours trading as the company’s fiscal first quarter results highlight the lingering fallout from its logo controversy ...

Cracker Barrel Old Country Store is making an effort to come back stronger after its logo change last year fell flat. It reported lower profits and revenue in its most recent quarter. CEO Julie Felss ...