Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Alexa+ has been rolling out to everyone with a Prime membership, even if you didn’t ask for it. Here’s how to change it back.

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Alexa+ is Amazon's upgraded AI assistant. The program had been beta tested by millions of users since its announcement in ...

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

If you have hangups about Amazon and privacy on its smart assistant, Alexa, you're not alone. Even after Amazon sent answers ...

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them ...

Alexa Plus, combined with a redesign of the Alexa app that puts the generative AI-powered assistant front and center, has ...