I have been blessed with a lot of things in my life, but being able to create a flawless eyeshadow look is not one of them. I have palettes in my bathroom that are just gathering dust. Every time I ...

Blue, brown, green—no matter what color your eyes are, a swipe of eyeshadow can make them pop. But raw color pigments can be intimidating to apply (maybe even the most intimidating, next to eyeliner).

I hesitate writing this because I don’t think teenagers need makeup at all, but I also am not naïve enough to think that they won’t eventually want to wear it. And really, there isn’t anything wrong ...

Mastering eye makeup is arguably one of the hardest parts of the makeup application process, specifically because there are so many steps and products working together to form the completed look. But ...

Let him get lost in your sultry stare during your next date. Whether simple and delicate or statement and dramatic, find out how to apply eyeshadow to make him melt. From natural-looking, neutral ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...

So you’re ready to dip your toes into the whole wide world of eyeshadow — welcome! Eyeshadow is arguably the most transformative, and versatile, tool you can keep in your makeup kit. That said, there ...