Where does a car's character live? Is it in the suspension? The engine? Is it the way the seats squeeze your sides or the way the exhaust tickles your ears? In reality, a car's character is defined by ...

BMW brought the new iX3 to Las Vegas to show off its innovative technology for the first time. The Neue Klasse model will feature the AI-powered BMW Intelligent Personal Assistant, along with Alexa+ ...

BMW is on the brink of unveiling the first ever model built on its all-new Neue Klasse architecture—the platform that will underpin its next-generation electric vehicles. While we don’t know quite yet ...

“The Heart of Joy enables us to take driving pleasure not just to the next level, but another one beyond that,” according to BMW’s development boss, Frank Weber. For the first time, BMW’s new ECU ...

BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

Pushing a vehicle to its limits is the essence of motorsport. Having a pro driver push you around a track in a test rig is the essence of awesome. That's what BMW had in mind at its Performance Center ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...

The BMW iX3 has a 'Superbrain' that controls the car’s dynamic functions. It’s a complex piece of equipment with a simple goal: to provide a better driving experience. For a while now, we’ve been ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd. The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.