Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

If you, like myself, can't justify spending $2.99 a month on Kim Kardashian's app to watch all her glam squad makeup tutorial videos, finding the best makeup tutorials on YouTube — more specifically, ...

It’s never too early to start planning out your Halloween costume, since few things are worse than scrambling on October 30th and just deciding to go as a cat for the fourth year in a row. (Look, we ...

Exciting news: E.L.F. Cosmetics teamed up with Panamanian-born beauty influencer Iris Beilin to create a stunning lip palette, aptly dubbed Mis Amores ($10). Ahead of the bound-to-be-coveted product's ...

You can learn a lot of things from YouTube’s massive library of tutorials, even how to look like the opposite sex. YouTube, a site laden with ego and personal branding, is no stranger to identity ...

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