New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

April 06, 2026 - PRESSADVANTAGE - The Celebrity Source, a leading celebrity booking agency with 35 years of industry ...

Before digital platforms dominated the business landscape, marketing held a broader strategic role inside organizations.

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...

If you're only measuring impressions, you're missing most of the value that an influencer campaign creates for your brand.

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breakout campaign. The clever tweet. The short video that racks up millions of views ...

The most successful companies know that true growth happens when these two objectives work in harmony, not in opposition. The evidence is now clear: Brand and performance are not opposing forces; they ...