During this interval, streaming comprised the majority of ad-supported TV (46.4%), followed by cable (27.2%) and broadcast (26.4%). The post Football Shifts TV Viewing Toward Ad Supported, Nielsen’s ...

In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.

Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 ...

Fueled by football, streaming made up the majority with a 46.4% share, followed by cable with 27.2% and broadcast with 26.4% ...