Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...

A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Design system from 1973 for Canadian outdoor advertising organization Claude Neon Limited by Gottschalk+Ash. Five versions of the initial letter “C” of the company name were used for the logo, ...

Emami has announced the launch of its new & refreshed corporate brand identity, marking the completion of 50 years. The new corporate brand identity honours Emami’s rich legacy deeply committed to the ...

New Delhi: Emami has unveiled a refreshed corporate identity, marking a visual shift that the company says reflects its evolving business focus and global ambitions. The new design replaces the ...

The Nuance Group, a global duty free operator, has unveiled new branding and a new corporate identity with Designhouse. The new Nuance logo is formed from a dynamic ribbon shaping a globe at the ...

1. Can you tell us a bit about your role at Basa, as well as your role in the development of the company's new CI? As the marketing and communications manager at Basa, my role is to shape and ...