The US Securities and Exchange Commission (SEC) published for comment on September 30 a proposed rule change by the Financial Industry Regulatory Authority (FINRA) that would amend FINRA Rule 2231—the ...

Most companies have what they call mission, purpose and vision statements, but I have found that very few have a true customer service vision statement (CSV). The true underlying value of the what and ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Marketers are always looking for new ways to reach customers and improve brand experiences while, of course, delivering the greatest possible ROI. But what if I told you that a department in your ...

The last hundred years have seen saw endless discussions of the purpose of a firm, as professional managers took over from the 19th century owner-entrepreneurs, like Rockefeller and Carnegie, and ...