I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that ...

As marketers focus on developing engagement programs and brand experiences that are consumer-centered, there are many parallels with designing software products. I recently visited the IBM Design ...

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Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Accenture acquired the design-thinking firm two and a half years ago. Since then Fjord has been integrated into Accenture Interactive’s experience, marketing, content and commerce business. “The ...

Design thinking is a social technology that has the potential to unleash people’s creative energies, secure buy-in, and help radically improve marketing and business development processes. Design ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Learn how applying business design thinking is actually a ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

The Deloitte welcome wall design rendering, developed in partnership with SCADpro for Deloitte Digital’s virtual studio, currently in development Successful designers are creative, collaborative and ...