Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

The Trek Electra Navigator Go! e-bike. Learn more about: Trek Bicycle Corp. Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and ...

Trek subsidiary Electra has added a new member to its Loft family of ebikes, a lightweight commuter named the Loft Go 7D EQ with torque-sensing pedal assist and a 40-mile battery, plus the option to ...

Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...