Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

As the president and CEO of a company that produces software-enabled solutions for other businesses, one of my biggest goals is to design products that create a compelling user experience. One ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

As a visual sociologist, I am fascinated by identity markers, display, and community formation. I am also fascinated by the idea value, power, and social utility of the picture, as both a social tool ...