The industry that brought you 30-minute paeans to the Abdominizer, the Flowbee Vacuum Hair Cut System and BluBlocker sunglasses now wants to sell you something slightly less tangible: a trustworthy ...

NEW YORK, March 29 - (Reuters Life!) You're bemoaning your tummy roll when on the TV appear exquisitely toned specimens working out with gadgets that promise to rock, roll or wheel those love handles ...

"I've lost 40 pounds. I've gone from a waist 37 to a waist 34. The AbEnergizer and AbEnergizer system have changed my life." These words were among many from a 30 minute infomercial for the ...

Three infomercial marketers of electronic belts touted to give consumers beefy abdominal muscles without a sweaty workout were charged with false advertising yesterday by the Federal Trade Commission.

2002-05-09 04:00:00 PDT Washington-- It's long been the definition of ultimate physical fitness: perfect abs. But in recent months, a chiseled gut has been dangled in front of even the slouchiest ...

In this lively exposé, journalist Stern dissects the direct-response marketing business (which includes both infomercials and home shopping networks), a $300 billion industry, larger than the film, ...