With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all ...
Marketing is all about reaching the people interested in buying your products and services. What better way to reach those individuals than advertising on the most popular search engine? Among ...
90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...
Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.