Google is doubling down on Shopping as it looks to catch up with Amazon. But e-commerce experts say it still faces big challenges in closing the gap.

It sounds like science fiction, but AI shopping could soon become an e-commerce reality. You're looking to buy a gift for mom or dad, or for running shoes under $100. An AI chatbot familiar with who ...

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon has threatened legal action against AI startup Perplexity. Perplexity called the move "a threat to all internet users." The fight could impact the future of AI-powered shopping. The battle over ...

Amazon and Google are facing separate court battles with US regulators. The FTC has accused Amazon of tricking customers into enrolling in Amazon Prime. The DOJ is seeking a breakup of Google's adtech ...