Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Google recently rolled out a new and improved version of Google Analytics called version 5. Hot from CMSWire labs, here are 3 killer new Google Analytics features all you power users can now enjoy.

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business. Google sheets presents an opportunity for Google ...

Google Analytics is such a powerful tool, its huge feature set can often be intimidating for novice users. Now, however, with today’s launch of the creatively named Google Analytics Solution Gallery, ...

Google Analytics' dashboards (pictured below) are now widget-based and fully customizable. Widgets include: Simple Metrics, Pie Charts, Timelines, and Tables. This revamp gives you the ability to ...

Anybody who is serious about improving their traffic, conversion rates, and overall web strategy performance knows that few things matter more than cold, hard data. After all, data is power. Data ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...

Google showed Thursday it’s getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google’s servers.