The transition to value-based care and subsequent focus on preventive health has hospitals making new investments, particularly in advertising. The healthcare industry spent $14 billion on advertising ...

Health and Human Services Secretary Robert F. Kennedy Jr. is planning to launch a sweeping, four-year public relations campaign called “Take Back Your Health” that could cost tens of millions of ...

“Hi guys, it’s Taylor Swift. Remember those stimulus checks? Well, there’s a new thing going viral.” The ads were deceptive, but they weren’t trying to con people out of their money—at least not ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. This voice experience is generated by AI. Learn more. This ...

All pharma brands airing during the Super Bowl got a boost over the broader pharma category, per Verve for Advertisers. Novartis scored the highest among any pharma or health brand on USA Today’s Ad ...