This story is part of our new Hip-Hop: '73 Till Infinity series, a celebration of the genre's 50th anniversary. While there are a lot of rappers who collect European luxury cars and exotics, the real ...

Hip-hop has always been bigger than sound alone. From fashion and visuals to physical merchandise, artists build brands fans can recognize, wear, and belong to. Hip-hop music has never been just about ...

Cars and rap have been inseparable from the beginning. From Oldsmobile 88s to 1996 Impalas and "Isuzu Jeeps" hip-hop culture and car culture have massive overlap. As Hip-Hop turns 50, we put together ...

1) Why Has Personalization Always Been at the Heart of Hip-Hop Culture? Hip-hop culture was born from the urge for marginalized musicians, poets, and everyday voices to define who they were, ...