Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

The advertising market is undergoing significant changes. Influencer marketing has grown rapidly in recent years, becoming a powerful promotional tool for brands. According to research by Sprout ...

B2B brands can build trust and engagement through authentic, influencer-driven marketing strategies. Employees and niche influencers are key assets for creating genuine, impactful B2B content. With ...

No marketing strategy today is complete without a social media component. As social media continues to be a major way companies reach their target audiences, influencer-infused marketing campaigns for ...

Micro-influencers build trust through authenticity, not follower count. Community-driven content outperforms traditional ads in consumer engagement. Let influencers lead storytelling for genuine, ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

Unilever says it's working with "close to 300,000 influencers." Industry experts say its moves have galvanized the creator ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

The travel industry has maintained an uneasy alliance with social media influencers for over a decade. Yet these self-styled experts are set to become even more important in a brave new world of ...