Here are several online and offline marketing techniques that you can use to reach more potential customers for your ...

Spotlight Marketing and Branding co-founder Danny Decker reveals three steps attorneys and law firms can take to help attract potential clients via ChatGPT. Legal question? Ask a lawyer. Legal problem ...

When running a client-based business, the weeks and months can feel like roller coasters. Clients naturally come and go, depending on your packages and your churn rate. As entrepreneur Melyssa Griffin ...

As potential clients turn to generative artificial intelligence, like ChatGPT, for recommendations on legal service providers, a legal marketing expert is revealing three strategies lawyers can deploy ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

You're thinking about becoming a digital nomad but you're not sure how you'll keep winning clients. Look no further. The freedom to work from anywhere brings incredible opportunities if you know how ...

Effective lead generation starts with identifying your target demographic and understanding where and how to reach them. Client referrals, social media marketing and SEO are useful strategies for ...

Owners of IT consulting businesses usually have very valuable technical skills. Yet these same IT consultants often fall short when it comes to business know-how, and specifically how to attract ...

Prospecting is tougher than ever as competition, regulations, and digital trends reshape the advisory landscape. Advisors who modernize their prospecting approach can attract high-value clients and ...

Many fortunate advisors have reached the stage in their careers where they are not looking to take on many new clients. Rather, their goal is to selectively add just a few—notably, high-net-worth (HNW ...