These top brands all ditched their names from their logos.

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

It alleges the design bears “undeniable similarity” to its trademarked identity.

From mass email to apparel and beyond, UAB Medicine’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance, and keep in mind that the UAB monogram should ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

A secondary core logo includes the full university name, “The University of Alabama at Birmingham.” This version should be used in communications or materials where it is important to clearly ...