Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply a way for the brand to use its expertise in social media ...

Manscaped wants to make a bigger splash with its marketing as it ramps up its business ambitions. The marketer has picked a colorful personality in Davidson, who’s become one of the more notable ...

Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped ...

Manscaped, which focuses on “below-the-waist” hygiene, is playing up its raunchy sense of humor with a holiday twist as it positions its trimmers and grooming products as stocking-stuffer ideas. The ...

For years, Manscaped's marketing has toyed with the truth about its below-the-belt grooming products. That's meant leaning into raunchy innuendo, whether boasting about "Big Groomed Energy," pairing ...

Paul Tran started with a clump of hair. Not metaphorically. Literally. The first-generation Vietnamese immigrant looked at the men’s grooming aisle and saw a gap. Women had products for every ...

Following its Super Bowl debut with the singing hairball spectacle “Hair Ballad,” MANSCAPED, the global men’s grooming company and lifestyle consumer brand, is launching an extension of the campaign ...

SAN DIEGO--(BUSINESS WIRE)--MANSCAPED™, the leading men’s lifestyle consumer brand and male grooming category creator, has announced the appointment of Lanny Chiu as Vice President of Analytics and ...