Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

One of the most difficult things to do in life is to perform an honest self-evaluation. Whether you're trying to figure out how many calories you consume in a day, how often you say "um" when you ...

New year, new leadership, new job, new motivation, new reality – whatever the reason, there comes a time when we are ready for new and exciting marketing initiatives. Generally, we think the starting ...

Accountability is not, and should not be, unique to marketing. It exists in all professions. Physicians are accountable for their diagnoses, assistants are accountable for the messages they route, ...

Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

Digital marketing now accounts for over 50% of marketing spending,according to a 2021 report from the American Marketing Association, Deloitte and Duke's Fuqua School of Business. Almost every ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. When it comes to marketing, nonprofits often get the short end of ...

It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey. But despite this inherent risk, many ...