Miniso's operating chief said that for a character to be a hit, it has to look distinctive and not generic.

China's growing AI toy industry is now worth $4 billion. Long a dominant toy manufacturer, China is increasingly incorporating AI into the products as the Xi Jinping administration pushes companies ...

Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and influencers said this week that it expects its profit for the first six months of this year to jump by at least 350 ...

When entrepreneur Ye Guofu founded his chain of Miniso (NYSE:MNSO) (9896.HK)novelty stores in 2013, he took his inspiration from two Japanese retailers, discount chain Daiso, and fast fashion retailer ...

Chinese retail brand Miniso plans to spin off its pop-culture collectibles unit and separately list it in Hong Kong, seeking to replicate the success of Labubu maker Pop Mart. Guangzhou-based Miniso ...

Miniso said on Friday it will spin off its brand Top Toy and list it in Hong Kong, riding a wave of investor enthusiasm for Chinese toymakers and highlighting the city's renewed status as a global ...