I’ve known Jim Sterne for about 500 years (that’s Internet years) and he’s one of the smartest, most insightful gurus on the topic of online metrics and marketing. At our last lunch a few weeks ago, ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...
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