Chick-fil-A's anniversary campaign gives the chicken chain the opportunity to attract more customers to its restaurants.

The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while showing customers they’re understood.

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility ...

Marketing can feel daunting—especially for small businesses that may not have the same resources as larger corporations. However, with a bit of creativity and strategic planning, I believe that small ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

Marketing campaigns play a critical role in defining a brand's image and driving business growth. A successful campaign can boost sales, attract new customers, and enhance a company's reputation.

Helen Branswell covers issues broadly related to infectious diseases, including outbreaks, preparedness, research, and vaccine development. Follow her on Mastodon and Bluesky. You can reach Helen on ...