Cadillac is branding itself as "America's team." Struggling at the back of the field is perhaps not the best way to attract American fans, many of whom are new to the sport, which has exploded in popularity in the U.S. in the last few years.

Inside the race to create a competitive American team from the ground up. ‘You just have to start building with a degree of blind faith.’

Formula 1 , the premier motorsport series that combines 200+ mph racing, cutting edge tech, and glamorous global locations the likes of Monte Carlo, is poised for a huge 2026. New

When Formula 1 returns this weekend for a new season, the cars will look slimmer, an American auto giant will join the grid and the U.S. audience will be watching on Apple TV.

Apple has become Formula 1's new U.S. broadcast partner on Apple TV, and it hopes its hit F1 movie turns casual viewers into race fans.