Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Unity, meanwhile, is working through a major restructuring as it continues what Wedbush described as a successful turnaround.

Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...

SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

AppsFlyer has partnered with Unity Ads to launch its Privacy Sandbox on Android integration. In collaboration with Google's Android Sandbox team, AppsFlyer also ...

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...