CEO Rob Katz outlines Vail Resorts' strategy to attract Gen Z skiers with discounts and marketing as snowfall hits record lows.

Add Yahoo as a preferred source to see more of our stories on Google. VAIL, Colo. (KDVR) — Across Colorado, snow has been hard to come by in many places, including those that rely on it. This season, ...

From TikTok to social activities at ski resorts, Gen Z could be reshaping ski culture. Vail Resorts' CEO and a young influencer discussed making skiing more accessible for many.

Vail Resorts reported lower profits and revenue for its fiscal second quarter and sharply reduced its full-year outlook Monday, citing ...

Vail Resorts reported weaker winter financial results on Monday, March 9 and lowered its fiscal 2026 outlook, citing ...

Vail Resorts has reduced its 2026 earnings projections as this historically dry and warm winter has led to plummeting visits to the company’s ski areas.

Vail Resorts, one of the two companies that control a large chunk of American ski and snowboarding resorts, ...

As the spring break holiday kicks into high gear, most of Colorado’s major ski resorts have yet to open all of their terrain. With week-long vacations at schools around the country and Colorado’s ...

Vail Resorts lowered its full-year outlook after what the company described as one of the weakest snowfall seasons across the western US ...

In its latest quarterly earnings report, Vail Resorts said North America skier visits were down roughly 12% through the beginning of March compared to last year, and revenue fell about 5% for the ...