(AP) William Shatner’s Priceline Negotiator isn’t a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion, the ...

William Shatner fans rejoice. After suffering a violent death in January, Priceline's (PCLN) beloved ad pitchman, the Negotiator, was resurrected this week. In a press release the company announced ...

Priceline.com said it will kill off the popular Priceline Negotiator, a character played by William Shatner, in its new national TV campaign. Shatner has been priceline.com’s celebrity spokesman for ...