As some component prices skyrocket, Apple is likely leveraging price to gain market share.

Apple has launched iPhone 17e, its more affordable smartphone, starting at $599 with 256GB. Amid a global memory chip ...

The smartphone industry had a good year in 2025 with moderate growth. Apple blew the doors off the place, with the iPhone dominating the market. According to preliminary estimates released by ...

Apple is proving to be the top dog in smartphones, with its Q4 2025 market share rising above other brands by a considerable amount. Apple is dominating the smartphone market with a market share that ...

Samsung stayed on top of Europe’s smartphone market in 2025, but Apple was the one that really moved the needle. Fresh data ...