WPP will handle creative and production for all brands except Neutrogena, while Publicis will manage media, influencer, ...

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

The agency partnered with Kling on a vastly improved yule log video and developed a stop-motion holiday short.

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Rotten Tomatoes says that if you’re “searching for your next holiday movie,” you should consult its app to figure out “what ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

This week’s standout campaigns turned familiar formats upside down with humor, craft and ambition.

As Meta updates its AI advertising systems and introduces more automation into the business, traditional agencies look for ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart networking, timing LinkedIn posts and targeting roles.

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

Whereas most creator-led brands prominently feature their founders in their marketing in a bid to drive sales among their fans, Dairy Boy is instead selling Paige Lorenze’s bucolic lifestyle and ...

Lowe’s pays a visit to a magical town called Lowe’s Ville, “where the people all know that helping is what makes people glow.