Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. By now, you’ve ...

Teens come to YouTube to learn, explore their passions, and express themselves. We recognize our responsibility to ensure their time on the platform is well spent. That’s why our teen-focused products ...

Noticed anything different on YouTube lately? Over the past few months, a limited number of users in select markets have been testing a new feature called Playables — a collection of free games you ...

For nearly a decade, Foundry has been a testament to YouTube’s commitment to the independent music community. Dedicated to nurturing raw talent, fostering creativity, and giving independent artists ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

With the help of the A.R.M.Y., BTS (방탄소년단) 'Dynamite' Official MV set a new all-time record for the biggest music video Premiere with over 3 million peak concurrents. Stay tuned as we confirm final ...

Our third Release Notes installment is here, and today we’re talking about Shorts! I sat down with YouTube’s Chief Product Officer Johanna Voolich to talk about the broader opportunity for Shorts, ...

We're making the dislike counts private across YouTube, but the dislike button is not going away. This change will start gradually rolling out today. As part of this experiment, viewers could still ...

Today, YouTube is unveiling a new health partnerships team to address the evolving digital health needs of consumers and continue connecting people with credible health information. As part of this ...

For our younger users, we’ve built a dedicated kids destination, the YouTube Kids app. We’ve invested heavily over the years to make YouTube Kids a safer, family-friendly place for kids to explore ...