Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Last September, we launched YouTube Player for Education, a new product designed for learners that improves the way YouTube videos are shown in popular educational tools. Since then, some of the most ...

In the early 2000s, within just a year of each other, both YouTube and Roblox were founded. This timing led to a notable relationship between the two: Since its early days, creators have used Roblox ...

A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.