Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of ...

After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, ...

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category ...

Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit ...

Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a ...

Planet Oat announced the launch of its new Zero Sugar Oatmilk Creamers. Available in two flavors — Zero Sugar Caramel and Zero Sugar Vanilla Cinnamon — these creamers are designed to elevate coffee ...

The Finnish Long Drink announced it’s adding a bold new flavor to its lineup: Long Drink Raspberry.

C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego.

With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not ...

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related ...

Beverage Industry has selected eight new beverage products introduced in February 2026. Vote below to let us know which new product is your favorite!

The 6% ABV Wizard’s Order IPA joins TailGate Brewery’s lineup, including award-winning flagship TailGate Orange, at all eight TailGate Brewery locations and at retail across Tennessee on draft and in ...