Nayara Energy’s Naye India Ka Nayara brand film takes a different approach. It moves away from purely functional messaging towards purpose-led storytelling, positioning energy as the quiet force ...
Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
As measurement tools sharpen, agencies confront a tougher task: shifting bias checks upstream, embedding inclusion into briefs before budgets and scripts solidify.
MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...
Plant-based label Jiwya reframes luxury through a surreal film that centres nature, not garments, in its brand narrative.
Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing ...