What are brand marketers promising themselves for 2026? Their resolutions signal a broader reset in how marketing is planned ...

Gaming creators Raistar and Gyan Gaming have collaborated to enter the MOBA 5v5 format, signalling a move towards more ...

The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

Singh said reporting tracks media activity, but measurement shows its impact on the brand, adding that reporting is necessary ...

At Vida World, Singh was involved in building customer-led frameworks and digital services to support the brand's electric ...

This article provides a comprehensive month-by-month breakdown of all significant features and updates X introduced ...

Ather Rizta wanted to position its scooter during the Dasara festival. The idea was to highlight three key cultural rituals ...

The brand has launched a video campaign to mark the collaboration with the singer, aimed at strengthening the brand’s ...

As Indian travel behaviour shifted towards frequent, short-haul trips in 2025, travel platforms tell us how the change is ...

We asked top marketing leaders to look past the mergers and the machines and tell us about the one campaign from 2025 that ...

Mergers and acquisitions might be considered the main route for companies and agencies to expand capabilities, enter new ...

The WBD board flagged deal risks, saying Paramount's takeover could limit its control over debt and decisions, and lacks a ...