This week's SBJ Marketing features an interview with The Team's Elizabeth Lindsey, Global President, Brands and Properties, on the agency's rebrand from Wasserman, which was announced March 9.

Should the night before Turkey Day come to pass, it would involve teams coming off a bye week, the sources noted. There is ...

CBS saw its best regular season of college hoops in seven years, averaging 1.43 million viewers for men’s games this season.

The Washington Commanders and HKS shared new renderings in March 2026 of the view fans will get of the new stadium as they approach it from different directions.

The N.Y. Giants have requested approval from the NFL’s finance committee for ownership transactions that would see siblings and co-owners Steve Tisch, Jonathan Tisch and Laurie Tisch transfer their ...

College Sports Commission CEO Bryan Seeley said Tuesday that the onset of $30M football rosters funded mostly by companies providing third-party payments to players on behalf of their schools is ...

The racing sponsorship will be announced Wednesday with the France-based Sephora named as the official beauty retail partner of the all-female junior series.

The March 10, 2026, SBJ College reports on the effects of "associated entities" and their third-party NIL deals on college sports (especially football) and a look at NCAA women's viewership trends ...

The South Carolina Supreme Court denied USC's bid for original jurisdiction and sanctions in its dispute with a longtime Gamecock Club member over tickets.

PGA Tour CEO Brian Rolapp delivered his State of the Tour press conference Wednesday morning at TPC Sawgrass, where he identified a number of key themes for the future of the tour.

Iran Sports Minister Ahmad Donyamali said that “under no circumstances can we participate” in the 2026 FIFA World Cup.

Boston business leaders said that the city's World Cup security cost issues point to deeper dysfunction and looming financial troubles within the organizing committee.