Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

As the sports giant pushes further into media and entertainment, the telecom company will be integrated across its content ...

CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...

Hearst built a unified marketplace that pulls inventory from its TV stations, newspapers, and digital news sites into an offering for buyers.

The Marketing + Media Alliance MENA (MMA MENA) has announced an extension of key deadlines for the SMARTIES MENA Awards 2026, the region's leading program recognizing marketing that drives real ...

AT&T (NYSE:T) has entered a new five year partnership with Fanatics, tying its brand more closely to sports and digital fan ...

The North Texas World Cup Organizing Committee shared data related to ticket sales for the nine World Cup matches that will ...

Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discu ...

At some point, “we’re building toward something” stops being a plan and starts being an excuse. The Dallas Cowboys haven’t ...

The Mariners' decisive victory on Monday completed a rare four-game sweep of the Astros, and helped alleviate concerns over ...

Andon Market, created and managed by an AI system, but staffed by two human employees, opened Friday in San Francisco.

CBS showed 391 shots during its coverage of the Masters on Sunday, including all 71 of Rory McIroy’s round as he went on to ...