Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. iSpot attribution powers Roku's optimization for better ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

(RTTNews) - Roku, Inc. (ROKU) announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. Together, Roku and iSpot will ensure streaming TV ads are measured ...

SAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The agreement, which the companies are calling ...

Moonbug Entertainment has announced a deal with iSpot.tv to provide cross-platform TV measurement for its connected TV apps. Moonbug Entertainment has announced a partnership with iSpot.tv, a TV ...