IPL 2026 saw a slight 3 percent dip in ad volumes for its initial 13 matches, impacted by rain and lower afternoon ad intensity. While overall volumes were stable, fewer advertisers and categories ...

For the second consecutive IPL season, Mouth Fresheners have emerged as the undisputed kings of television advertising during ...

The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the ...

Conversely, 16 categories sat out IPL 19, including former stalwarts Ecom-Gaming, Cellular Phones-Smart Phones, Biscuits, ...

IPL's 19th season kicks off with a 10 percent ad volume surge, yet features a more consolidated market. E-commerce services ...

After witnessing a strong start, TV ad volumes marginally dipped during the first 13 matches of the ongoing edition of the ...

The IPL’s 19 th season has recorded higher ad volumes compared to the previous season. According to the latest TAM Sports ...

On JioStar Star Sports, the latest TAM data shows a sharper, more concentrated ad market, with categories down 15% and ...

The number of categories declined by 15%, while advertisers dropped by 26%, indicating higher spends from a smaller set of players.

Luxury hotels achieve fresh bathrooms by tackling odor sources. They avoid artificial fresheners due to harmful chemicals.

This easy practice keeps your body healthy and your home smelling fresh.

Before you head to the store to stock up on cleaning supplies, take inventory of what you may already have on hand. Many ...