Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

The same ChatGPT chatbot that gave OpenAI’s chief financial officer Sarah Friar a tilapia recipe for a recent Sunday night ...

SPORT BEACH will be joined by a star-studded roster of athletes, brands, and marketers, activating at the intersection ...

Being in charge of marketing for a massive, successful company comes with a lot of pressure. You’ll have millions of eyes on ...

GQ columnist and fishing amateur Chris Black meets up with author and angler David Coggins and unlocks a phoneless flow state ...

Gatorade plans dye-free versions of key drinks and a new hydration strategy.

PepsiCo says it’s giving Gatorade a brand refresh as competition in the sports‑drink market grows, aiming to market the ...

Gatorade is getting a major makeover, consisting of new drinks, powders and packaging. - Brendan McDermid/Reuters. It’s not ...

Luke Ertel had a storybook prep career. The 6-foot-2 guard from Mt. Vernon (Fortville) led the Marauders to a 28-3 record and the school’s first Class 4A state championship during his senior ...

According to Baseball America's latest Top 50 High School Baseball Team Rankings, which are determined by selected ...

Natalee Rowell has embraced the ace role. After pitching sparingly last season, the junior lefty is the Concord High School ...

Classen School of Advanced Studies graduate, former five-star recruit Darianna Littlepage-Buggs was drafted by the Washington ...