Google executives have insisted for months that the company has no immediate plans to put ads in Gemini. But in an interview with WIRED, Google’s senior vice president of knowledge and information, ...

Model budget shifts, forecast KPI impact, and estimate YouTube reach before scaling. See how these underused planning tools ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

These opportunities have been around for a while, but the general population turns to ChatGPT when they’re looking for a ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting. When the average customer age ...

Adweek reported that Google told agencies it plans to bring ads to the Gemini app in 2026. Google’s Dan Taylor and the AdsLiaison account publicly pushed back on the story. The dispute highlights the ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

The European Commission has opened a new probe into Google, this time focused on the company's massive online advertising business, Bloomberg reports. European Union regulators have already fined ...

GetHookd has announced an AI-driven creative intelligence platform designed for performance marketers who are looking to improve ad performance ...

We thought we were over having to sit through ad breaks during TV shows once streaming arrived and overtook traditional cable and satellite. But then streamers started integrating ads within content, ...

an illustration of a computer showing a targeted ad based on activity - Bestforbest/Getty Images Do you ever feel like your phone or computer is spying on you? You pop open YouTube, and seconds into ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...