While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

MUMBAI: India’s channel loyalty market, estimated at Rs 26,800 crore, is undergoing a quiet makeover. What once ran on flashy rewards and incentive schemes is now being rewired around something far ...

Social media stars are the darlings of advertisers and brand builders. As the dollars grow, talent agencies and support firms for creators proliferate.

BOCA RATON, Fla. — On the heels of strong financial results in 2025, ADT is now turning its focus on helping redefine the future of smart home and expanding its subscriber base in 2026. During its ...

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, execution and reporting.

Auto marketers are moving from campaign-led to system-led growth, using first-party data, contextual AI, and full-funnel insights to drive performance and brand building, say marketers at the e4m Auto ...

Groupon, Inc. ( GRPN) Q4 2025 Earnings Call March 11, 2026 8:00 AM EDT Hello, and welcome to Groupon's Fourth Quarter and Full Year 2025 Financial Results Conference Call. On the call today are Chief ...

Q4 2025 Earnings Call March 11, 2026 5:00 PM EDTCompany ParticipantsNicholas Zangler - Vice President of Investor ...

In the case of the hospitality industry, a good working definition could be hospitality that develops, implements, and maintains resilient operational strategies that will enable both hotel management ...

Sweepstakes casino revenue nearly doubled between 2023 and 2024, climbing from roughly $1.9 billion to $3.4 billion in net gaming revenue, according to industry analysts Eilers & Krejcik ...