Nike ( NKE) announced its first-ever hardware collaboration with Apple's ( AAPL) Beats line.

Despite limited playing time in the first two seasons of his NBA career, that hasn’t stopped Bronny James of the Los Angeles Lakers from getting his own Nike logo. Now, the shoe and apparel company is ...

The USC Trojans women's basketball team has the most sneaker star power in all of college basketball. Both JuJu Watkins and Jazzy Davidson are Nike athletes heavily marketed as some of the faces of ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Disney has collaborated with Nike on officially-licensed merch ...

Sportswear brand Nike has created an air-filled jacket that can be inflated and deflated, which is being worn by Team USA at this year's Olympics. Here, Nike chief design officer Martin Lotti explains ...

Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a 9 (for his ...

Costco and Nike have sparked quite the frenzy with a new sneaker collaboration. The coveted Nike SB Dunk Low, released last week, feature the Kirkland logo. Costco shoppers reportedly lined up to get ...

Bronny James debuted his official Nike signature logo on a LeBron Witness 9 PE during the Lakers’ January 2026 matchups The logo features a lowercase “b” integrated with his jersey number, 9, ...

The Cleveland Cavaliers spoiled LeBron James' homecoming on Wednesday night by defeating the Los Angeles Lakers 129-99. While much of the attention focused on LeBron, his son and teammate, Bronny, ...

Bronny James had a big night in his return to Cleveland on Wednesday night, debuting his signature Nike logo prior to tipoff of the Los Angeles Lakers' game against the Cavaliers. The 21-year-old ...