In 1952, Jack O'Neill opened the first-ever "surf shop" in Santa Cruz, a novel idea that soon spread throughout California ...

Swellcycle is a Santa Cruz-based startup that is developing 3D-printed surfboards using cutting-edge manufacturing technology ...

Swellcycle in Santa Cruz has a solution for environmentally conscious surfers: 3D-printed boards made from recyclable ...

Swellcycle’s zero-waste approach combats what’s known as the “surfer’s paradox,” in which surfers, who are often avid ...

Five years ago, Patricio Guerrero was surfing the rolling waves of Santa Cruz when the leash on his board broke, sending it ...

The new spots arriving countywide range from fine dining spots to food halls, and from taco shops to cocktail bars ...

While the active lifestyle M&A space in 2025 was again dominated by smaller tuck-ins and medium-size acquisitions, Skechers, ...

On the teen scene, there’s a special corner of paradise with pickleball clinics, pool Olympics, and Caribbean dive trips. Pizza bars, game lounges, and karaoke nights with mocktails at Club Liquid ...

The year 1967 saw Canada riled up to a fever pitch of patriotism that hadn’t been experienced since the end of World War II.

The Children’s Hospital of Richmond at VCU fulfilled a longtime dream when they opened the Children’s Tower, a dedicated ...