TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts ...

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine.

Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.

There are more pharma ads on CTV, but are they even targeted?; Gen Z longs for the ad-free TikTok of yore; and Meta buys a social network for AI agents.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, execution and reporting.

Dive into AdExchanger's lympic Winter Games 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not ...

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...