To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.” The news was quietly revealed in its press release announcing the ...

The days are ticking until Apple’s next special event — full details of the release schedule here. When the iPhone 17 Pro is unveiled, one question about the design, the placement of the Apple logo, ...

But Apple has a special easter egg built into the event logo this year too, as spotted by Aaron Perris. If you visit Apple.com, you’ll see the event art featured prominently at the top. And for the ...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and ...

Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

Update: Aug. 12, 2025: At 7 p.m. on Aug. 11, Apple Cinemas released the following statement in response to a trademark lawsuit filed by Apple Inc.: “For over a decade, Apple Cinemas has proudly ...