Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly ...

For the second consecutive IPL season, Mouth Fresheners have emerged as the undisputed kings of television advertising during ...

Every year, when the airport de-ices planes, staff members use glycol, which is collected in storm water ponds by the airport ...

After witnessing a strong start, TV ad volumes marginally dipped during the first 13 matches of the ongoing edition of the ...

IPL 2026 saw a slight 3 percent dip in ad volumes for its initial 13 matches, impacted by rain and lower afternoon ad intensity. While overall volumes were stable, fewer advertisers and categories ...

Conversely, 16 categories sat out IPL 19, including former stalwarts Ecom-Gaming, Cellular Phones-Smart Phones, Biscuits, ...

The number of categories declined by 15%, while advertisers dropped by 26%, indicating higher spends from a smaller set of players.

As per TAM Sports, IPL 19 recorded higher ad volumes, but its category mix narrowed by 15% and the number of advertisers ...

IPL's 19th season kicks off with a 10 percent ad volume surge, yet features a more consolidated market. E-commerce services ...

On JioStar Star Sports, the latest TAM data shows a sharper, more concentrated ad market, with categories down 15% and ...

The IPL’s 19 th season has recorded higher ad volumes compared to the previous season. According to the latest TAM Sports ...

This April Fools' Day once again featured plenty of pranks centered around electric mobility. This year, however, the jokes ...